Apple’s annual September event is one of the most anticipated tech moments each year, and 2025 is no exception. While Apple has not officially confirmed the full list of products, several reputable sources have provided reliable insights into what to expect.
Here's a breakdown of the rumored lineup for the Apple September Event 2025, along with how these potential products compare to their predecessors.
| Product | Key Rumored Upgrade | Compared to Previous Gen |
|---|---|---|
| iPhone 17 Pro | A19 chip, 48MP telephoto, 24MP front cam, 120Hz on all models | iPhone 16 Pro: 12MP front, A18 chip, only ProMotion on Pro |
| AirPods Pro 3 | Health sensors, IR camera, better ANC | AirPods Pro 2: no health tracking, limited Vision Pro integration |
| Watch Ultra 3 | Blood pressure sensor, 5G + satellite, new chip | Watch Ultra 2: minor brightness + battery upgrades |
| MacBook Pro M5 | M5 chip, OLED display, Thunderbolt 5 | MacBook Pro M3: mini-LED display, Thunderbolt 4 |
📱iPhone 17 Series
Apple is expected to unveil the entire iPhone 17 lineup in September 2025. This includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new model called iPhone 17 Air — a lightweight version aimed at minimalists.
🔍 Expected Features:
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A19 Chip (Pro models): Built for enhanced AI performance and improved power efficiency.
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120Hz ProMotion Display across all models: Smoother visuals and better responsiveness, especially in non-Pro variants.
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Upgraded Cameras: The Pro models are rumored to feature a 48MP telephoto lens and a 24MP front camera, a notable jump from the 12MP front shooter on the iPhone 16.
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iPhone 17 Air: Said to be extremely slim (around 5.5 mm) and lightweight (~145g), and may use an eSIM-only design.
🔄 Compared to iPhone 16:
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iPhone 16 Pro models already introduced some AI-powered camera improvements, but iPhone 17 Pro takes this further with potential hardware-level enhancements.
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The jump to 24MP front cameras improves FaceTime, selfies, and video quality — a first for any iPhone.
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The standard iPhone 17 gaining 120Hz would close the gap between base and Pro models.
- Check more information here : Should You Wait for iPhone 17 Pro Max or Buy the 16 Pro Max Now? 10 Key Points to Consider
🎧 AirPods Pro 3
Although not officially confirmed, several reports suggest Apple may launch the AirPods Pro 3 alongside the iPhone 17.
🔍 Expected Features:
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Next-Gen Active Noise Cancellation (ANC): More effective in a wider range of environments.
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New Health Sensors: Potentially capable of heart rate monitoring.
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IR Camera Integration (in testing): Designed to support spatial features in Apple Vision Pro, allowing in-air gesture controls or environmental awareness.
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Improved Battery Efficiency: No major design changes expected, but internal upgrades may offer better performance.
🔄 Compared to AirPods Pro 2:
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AirPods Pro 2 already introduced Adaptive Transparency and improved ANC, but Pro 3 may take a bigger leap in wellness and spatial computing.
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Vision Pro integration marks a new use-case beyond audio — something AirPods Pro 2 did not support.
If launched, AirPods Pro 3 could transition from being just premium earbuds to becoming a vital component of Apple’s spatial computing ecosystem.
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⌚ Apple Watch Ultra 3
Apple Watch Ultra is Apple’s most rugged smartwatch, and the third generation is expected to push the boundaries even further.
🔍 Expected Features:
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New Health Features: Potential support for blood pressure and non-invasive glucose monitoring, pending regulatory approval.
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5G Connectivity & Satellite Support: Enhanced communication options for remote use.
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Faster Chipset: Potentially based on the S10 or newer Apple Silicon design for improved responsiveness and battery efficiency.
🔄 Compared to Apple Watch Ultra 2:
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The Ultra 2 improved brightness and performance but offered relatively incremental upgrades.
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Ultra 3 could be a more health-focused and connectivity-enhanced device, ideal for adventurers or health-conscious users.
If the rumored health sensors are included, Apple Watch Ultra 3 may become one of the most advanced consumer wearables on the market.
💻 MacBook Pro with M5 Chip (Possibly October)
While traditionally part of an October release, the MacBook Pro M5 may be previewed or teased during the September event — especially if it coincides with major iPhone or iPad announcements.
🔍 Expected Features:
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M5 Chip: Built on the latest 3nm (or smaller) process, with significant gains in AI, graphics, and battery life.
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OLED Display: Expected to offer richer contrast and improved power efficiency over current mini-LED models.
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Thunderbolt 5 Support: Increased bandwidth up to 120 Gbps for professional workflows.
🔄 Compared to MacBook Pro M3:
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While the M3 brought meaningful GPU gains with ray tracing, the M5 is anticipated to focus more on AI and multitasking performance, matching Apple’s broader AI push.
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OLED displays will be a major visual upgrade, especially for creators and professionals.
If confirmed, MacBook Pro M5 could mark one of the most visually and technically advanced updates in recent years.
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Shop NowFrequently Asked Questions (FAQ)
1. When is Apple’s September event in 2025?
It’s expected around September 10–12, following Apple’s usual schedule.
2. Will all the products launch at once?
Not always. iPhones and Apple Watch models usually launch in September; Macs and iPads may follow in October.
3. Will AirTag 3 launch in September?
Possibly, but it might be saved for a later 2025 release.
Final Thoughts
Apple is preparing for one of its most significant fall product lineups in recent years. With enhancements focused on AI, health monitoring, spatial computing, and display technology, Apple’s 2025 event could set the tone for the company’s next wave of innovation.
