Apple has finally unveiled the long-awaited iPhone 17 Pro and iPhone 17 Pro Max in 2025. With a groundbreaking design, massive performance upgrades, and the biggest battery ever in an iPhone, this launch is already one of the most talked-about tech events of the year. If you’re wondering about the official pricing, pre-order details, and what’s new in the iPhone 17 Pro Max, here’s everything you need to know.
How much does the iPhone 17 Pro and Pro Max cost?
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iPhone 17 Pro price: starting at $1,099 (USD)
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iPhone 17 Pro Max price: starting at $1,199 (USD)
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For the first time ever, Apple is offering a massive 2TB storage option on the iPhone 17 Pro Max, catering to power users, filmmakers, and professionals.
This positions the iPhone 17 Pro Max as Apple’s most premium smartphone yet, both in terms of specs and pricing.
iPhone 17 Series Battery Capacity Compared to iPhone 16
Alongside performance upgrades, Apple has also increased the battery capacity across the iPhone 17 lineup. Here’s a breakdown compared to the iPhone 16 series:
| Model | iPhone 17 Series | iPhone 16 Series | Increase |
|---|---|---|---|
| Standard Model | 3692 mAh | 3561 mAh | +3.7% |
| iPhone Air | 3149 mAh | — | — |
| iPhone 17 Pro | 4252 mAh | 3582 mAh | +18.7% |
| iPhone 17 Pro Max | 5088 mAh | 4685 mAh | +8.6% |
What are the top new features of the iPhone 17 Pro Max?
The iPhone 17 Pro Max introduces some of the most significant upgrades Apple has ever brought to the Pro series. Here are the confirmed highlights:
1. Unibody Aluminum Design with Better Cooling
For the first time, the iPhone 17 Pro series uses a one-piece aerospace-grade aluminum unibody frame. This design houses the largest battery ever in an iPhone and integrates a vapor chamber cooling system (VC) that is 20 times more efficient than titanium. The new structure not only makes the device more durable but also ensures better sustained performance for the A19 Pro chip.
2. Stronger Glass Protection
The iPhone 17 Pro Max is built with Ceramic Shield 2 on the display, which is three times more scratch-resistant than before. Apple has also extended the same Ultra Ceramic Shield to the back glass, giving the device all-around protection against scratches and daily wear.
3. Upgraded Front Camera and 8x Optical Zoom
On the front, Apple introduces a new 18MP Center Stage camera that automatically shifts between portrait and landscape while expanding the field of view when more people join the frame.
4. A19 Pro Chip with Advanced Cooling
The new A19 Pro processor comes with a 6-core CPU and 6-core GPU, delivering up to 40% faster sustained performance compared to the iPhone 16 Pro. The upgraded aluminum structure and VC cooling system allow the chip to run at high speeds without overheating, making it perfect for gaming, video editing, and AI applications.
5. Record-Breaking Battery Life
Apple claims the iPhone 17 Pro Max now offers the longest battery life in iPhone history.
iPhone 17 Pro Max video playback: up to 37 hours (vs 33 hours on iPhone 16 Pro Max)
iPhone 17 Pro video playback: up to 31 hours (vs 27 hours on iPhone 16 Pro)
eSIM model of iPhone 17 Pro Max: up to 39 hours of video playbackAdditionally, the device supports 40W fast charging, allowing it to reach 50% battery in just 20 minutes.
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When can you pre-order the iPhone 17 Pro Max?
Here are the exact U.S. dates for the iPhone 17 Pro Max pre-order and availability—written in standard American format for clarity:
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Pre-orders begin: Friday, September 12, 2025
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In-store and shipping availability: Friday, September 19, 2025
Final Thoughts
The iPhone 17 Pro Max isn’t just a yearly refresh—it’s a bold redesign with stronger materials, unmatched performance, and the longest-lasting iPhone battery ever. With prices starting at $1,199 and pre-orders opening this week, it’s clear Apple is pushing the boundaries of what a smartphone can do in 2025.
