Mark Gurman: Apple Is Planning a Major Siri Overhaul
Apple may finally be ready to reinvent Siri.
In the latest edition of his Power On newsletter, Mark Gurman reports that Apple is preparing a ground-up overhaul of Siri across iOS 27, iPadOS 27, and macOS 27.
This isn’t just another incremental update.
According to the report, Apple is expected to:
- Launch its first standalone Siri app
- Introduce a new AI Extensions system
- Build an AI marketplace inside the App Store
👉 In other words, Apple is no longer treating Siri as a feature—it’s building it into a platform.
The New Siri App: From Voice Tool to AI Chat Experience
The biggest shift starts with the Siri app itself.
Instead of appearing as a temporary overlay, Siri may become a dedicated, full-screen AI interface, much closer to apps from OpenAI, Google, and Anthropic.
Here’s what the new Siri experience could include:
-
Dual-Mode Interaction
Users can interact with Siri using both voice and text, enabling more flexible and precise communication. -
Full Conversation History
The standalone app may allow users to access past conversations, making Siri more context-aware and useful over time. -
Persistent Context (“Memory”)
Unlike the current session-based assistant, Siri could support long-term context and continuity, similar to modern AI chat apps.
👉 The goal is clear:
transform Siri from a reactive assistant into a continuous AI companion.
From Voice Assistant to AI App
This shift reflects a broader industry trend toward persistent AI interfaces.
Key Differences: Old Siri vs New Siri App
| Feature | Old Siri (Legacy) | New Siri App (iOS 27) |
|---|---|---|
| Interface | Pop-up overlay | Standalone full-screen app |
| Input | Primarily voice | Text + voice dual-mode |
| Memory | Session-based | Full conversation history |
| AI Engine | Apple proprietary | Multi-model (GPT-4 / Gemini / Claude) |
Apple May Introduce “Extensions” for AI Integration
Beyond the app itself, Apple is reportedly working on something even bigger: Siri Extensions.
This system could function like an AI plugin framework, allowing third-party models to integrate directly into Siri.
Possible supported models:
- OpenAI (ChatGPT)
- Google (Gemini)
- Anthropic (Claude)
Users may be able to:
- Choose which AI handles specific tasks
- Switch between models based on needs
- Access different capabilities within one interface
This effectively turns Siri into an AI aggregation layer, rather than a single assistant.
An AI Marketplace: Apple’s Next Big Platform Move
The report also suggests Apple could build a dedicated AI marketplace inside the App Store.
What this means:
- Developers can create and distribute AI extensions
- Users can install or subscribe to AI services
- Apple creates a new AI-driven ecosystem
This is essentially an “App Store for AI”, where Siri acts as the entry point.
Siri in iOS 27: From Assistant to AI Platform
All signs point to a fundamental shift in what Siri is.
With iOS 27, Apple may be moving beyond the idea of Siri as a voice assistant altogether. Instead, it’s shaping Siri into a full-fledged AI platform embedded at the core of the system.
The experience could look much closer to a ChatGPT-style interface—persistent, conversational, and context-aware—while also functioning as a multi-model hub that routes tasks across different AI systems.
More importantly, Siri may become a system-level layer, sitting between users, apps, and services, and orchestrating how information and actions flow across them.
This isn’t just an upgrade.
It’s Apple repositioning Siri as the central interface for AI on its devices.
The Hardware Question: Which Devices Will Support the New Siri?
Not all devices will get the full new Siri experience. The standalone app, AI routing, and Extensions Marketplace may require higher-end hardware.
Rumors point to:
- iPhone 16 Pro and later (A18 Pro)
- iPhone 17/18 with 12GB+ RAM
- M4/M5 Macs
Older devices may still run basic Siri, but the full AI features—like persistent memory and multi-model integration—will likely be limited to these newer models.
Final Thoughts: Is Siri Finally Ready to Compete?
If this report is accurate, Apple is making a strategic shift.
Instead of competing model-to-model, it’s building a platform for AI—one that integrates multiple systems into a single user experience.
That could be far more powerful than a single assistant.
But it also raises an important question:
👉 Would you prefer using ChatGPT through Siri’s interface,
or do you want Apple to keep everything fully in-house?
